When Jupiter Advertising approached us with a brief for Sainsbury's graduate scheme we didn’t think we would end up dressing up and dancing in a store or shooting in a vineyard. Sainsbury's wanted a fun and engaging video which captures the spirit of the scheme. Our team were supplied with the creative by Jupiter Advertising, and set to work bringing it to life.
The creative involved using a similar effect to that found in HBO's House of Lies.
Dan Birmingham, Creative Director at Jupiter wanted the film to give the viewer the 'inside track' on the Sainsbury's scheme. The creative involved using a similar effect to that found in HBO's House of Lies. The technique freezes parts of the action, whilst the presenter, Don Cheatle, or in our case, the indefatigable Kerry Boyne continues to move.
Using a combination of people staying (very) still, green screen and compositing (and a bit of head scratching) we got to the film you can see here. It adds a bit of depth to the traditional presenter lead office tour. Given the two day shoot time we found ourselves racing from shot to shot, desperately holding back old ladies with shopping trollies and rubber necking passersby. Producer Jenny Manby deserves a special mention for her driving, restraining, helping, producing and generally being great-ing.
Adam, who stepped up and waved his magic-post-wand. // Theo [...] did a deft bit of dialogue replacement following a past-last minute script amend.
Kerry struck just the right balance - professional, friendly and humorous. She reflected the tone of the grad scheme perfectly and didn't seem to flag despite the long days. She also seemed undaunted in taking on the task of dancing around a full superstore in a cow onesie. On the course, all participants dress-up in onesies and raise money for charity - it's a staple part of the whole thing apparently.
The final afternoon saw us bathed in sunlight among fields of vines in Sussex. We just had a few final shots to get before a well deserved wrap glass of vino. As seems to nearly always be the case with this job, what seemed like a final tap-in expanded. We found ourselves working beyond our finish time and had to high-tail home in short order.
Head of Production Adam, who stepped up and waved his magic-post-wand and deciphered the film from the scores of different shot elements we'd gathered. Theo also did a fantastic job of mixing the audio (no mean feat given the working environments we were filming in). He also did a deft bit of dialogue replacement following a past-last minute script amend - see if you can find it (you won't be able to).
The moral of the story is that if you're filming 30-odd vfx shots in two days, it helps if you're not trying to shoot them in a fully functioning supermarket. Still, what doesn't kill you makes you stronger... right?