Archive for the ‘digital work’ Category

Co-star is a confusing phrase. Much like co-pilot it implies a parity of roles, but then you see that the other pilot isn’t referred to as a co-pilot. They’re the pilot, the captain – it’s their plane and they’re in charge, not very co- at all really. Similarly, in any film or TV show you have a star, and you have a co-star – seemingly an equal billing – however I would imagine that any co-star turning up and expecting the same size trailer, pay packet or excessive and flamboyant rider as the star is likely to be disappointed.

It’s a confusing state of affairs, an ambiguity of the English language that has been exploited by airlines and film studios alike to placate the rampaging egos of junior pilots and reasonable actors who probably couldn’t hope to carry a film by themselves but have delusions of grandeur and must be pandered to. I want this charade stopped. In future let’s have a pilot and his reserve, and let’s have a star and ‘other actors’ – in short, let’s have honesty.

All of which has almost nothing to do with one of our recent projects – on the careers website of international estate agency CoStar. What relevance there is lies in the accurate use of co-, because here is a company that can do all the hard work in getting you the commercial property you need, wherever in the world you need it – and presuming that the property is the star then it’s only fair to give those who enable you to purchase it equal billing. Isn’t it?

Regardless, Bayard came to us seeking our co-operation (drop it now) in a co-production (seriously…) on the video content and design of the careers section of the CoStar website and, naturally, we obliged.  We’re very happy, so co-ngratulations all round (right that doesn’t even work, this blog’s finished).