Press Coverage: Graduate Recruiter Magazine

Talking Pictures

Barnaby Cook, Managing Director of Casual Films, which specialises in online video production and corporate film, explains how online video is a powerful tool – if handled correctly…

“Casual Films was set up during the rise of YouTube, Facebook and the social media revolution. A new era of online communication was beginning to dawn and video was at the forefront. Since those early days, the digital social environment has changed dramatically. It’s become so closely integrated with our everyday lives that for many people it’s difficult to imagine a life without tweets, pokes and the solemn nod of approval bestowed by the ‘Like’ button. However, as these changes have been taking place it’s become apparent that very few people fully understand the world of social media. This is particularly prominent when discussing that Holy Grail of online video, the viral.

Progressively more and more clients ask us to produce a ‘viral’ video. Viral’s become the buzzword of the decade for online video content. Yet most clients that ask for it fail to connect with what actually constitutes a viral video.

Let’s look at some YouTube stats so we can begin to understand what we’re competing with. Nearly eight years of content is uploaded to YouTube everyday, over three billion videos are viewed a day on YouTube, nearly seventeen million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.), one hundred million people take social action on YouTube (likes, shares, comments, etc.) every week and there are more than five hundred tweets per minute containing a YouTube link…”

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