What’s the difference between #firstworldproblems and #humblebrag, nobody asked me earlier today.

The humblebrag meme is known as the art of of false modesty – subtly exposing how fantastic your life is through a ‘woe is me’ update, usually on Twitter.. A classic humblebrag might look like this:

“Your inflatable inner-tube is way cooler than my 80-foot yacht. You get to be so much closer to the water and to nature. I envy you, I really do”

“I just stepped on chewing gum. Who spits gum on a red carpet?”

“I am exhausted from my two week holiday to Hawaii. I need a holiday”

These displays of false modesty are not to be confused with first world problems, also known as “White Whine”. They are frustrations and complaints that are only experienced by privileged individuals in wealthy countries.

“I have to get dressed so that I don’t look too lazy when I go out to pay the gardener.”

“I went to go babysit for an hour and the kids didn’t know what their own wi-fi password was.”

“The only power socket near my massage chair is “Plasma Display Only”.”

Anyway, I’ll let you be the judge of what category the following falls in to.

Another night, another awards do.  We seem to spend a lot of time getting in and out of black tie garb and swanning off down to The Grosvenor, The Brewery or the Hilton. This time Nick and Barnaby were up for two categories (Small Business and Export) in the inaugural Great British Entrepreneur Awards, which were founded by Simon Burton last year to celebrate the achievements of entrepreneurs from across the UK.

We invited our mothers along to come and witness their sons (hopefully) picking up a prize. The evening was made really rather amusing by a comedian who pronounced the word entrepreneur in just about the most extraordinary way possible: “EnTROPeneur” and had the opportunity to wow us with his pronunciation very many times during the evening.  We were party to a speech by 5 times Olympic Gold Medallist Steve Redgrave who encouraged us to persevere, and we were treated to all sorts of advice in the form of quotes, such as:

“Success consists of going from failure to failure without loss of enthusiasm” – Winston Churchill

and of course

“The problem with the French is they don’t have a word for entrepreneur” – Erstwhile US President George W Bush

After all this fun, and sadly not winning a prize in the Export category, and the evening drawing to a close, we were delighted to have been awarded a Bronze in the Small Business category.