Business Insider got the scoop on a possible new zero-emission version of Jaguar’s F-PACE SUV intended to compete with Elon Musk’s big, smiley Tesla, an earth-friendly gauntlet already publicly thrown down by Audi and Aston Martin.

Design director Ian Callum told BI:

“I’ll be honest with you. We are working on (electric and hybrid technology) quite thoroughly,” Callum said. “We have to be because at some point we are going to have to have zero emissions vehicles in the fleet. We’ve got no choice.”

“The big challenge for the future is emissions. The electric car, hybrid cars, and the plug-in hybrid. They are all inevitable,” Callum added.

As excited as we are about Stateside Japanese high-speed trains, this is a huge step in the direction of a future of zero-emission transport.

Below, check out a recruitment video we did with TMP for Jaguar not that long ago.

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