NICK’S VIDEO DIARIES: THE RISE OF THE CHICKEN-SIZED HORSE

This installment tackles an age-old debate: would you rather fight 100 chicken-sized horses, or one enormous chicken the size of a horse? Of course, we’re not really talking about livestock here — we’re talking about video content, where the metaphorical enormous chicken is an awe-inspiring, labor-intensive, monolithic piece. Today, the landscape has shifted to focus on tiny horses, as publications like Vice push out thousands of short pieces per day to capture the attentions of an overstimulated online readership. This approach presents a unique opportunity for companies to build an ongoing narrative around their brand, as opposed to placing all of their proverbial “eggs” in one basket.