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YOUNG FILMMAKERS “FIND THEIR GREATNESS” AT THE RADS

by Nick Francis, Co-Founder and Creative Director

We set out to find the best undiscovered millennial filmmakers and give them a shot at stardom at the RAD Awards. Here’s what we did and what I learned:

Since we became a sponsor three years ago, Casual Films has produced the opening film for each of the annual RAD Awards in London. This year, we decided to shake things up and provide an opportunity for young people looking to break into the industry. We created the RAD Awards Young Filmmakers Competition 2014 and called for ideas on the brief, “Finding the Right Use for Your Greatness.”

Recognising Greatness

"For me as a young aspiring artist who would like to make it in the industry, the opportunity to spend two weeks learning and cooperating with true professionals was invaluable. I hope that the final product will be good enough to help me get similar opportunities in the future." We had only one requirement: that every entrant be under the age of 25. We wanted to both honour the 25-year tradition of the RADs and showcase millennial talent. No previous filmmaking experience required -- just a great idea and a winning attitude.

Given the brevity of the prompt, we were delighted with the high quality of the proposals we received. After much deliberation, we narrowed the field down to a shortlist of five entries and invited them to Casual Films HQ to pitch their ideas to a panel of RAD Award judges and representatives from Casual Films.

Following careful consideration and no shortage of debate, we determined a winner whose work will be revealed at this Thursday’s RAD Awards. Without spoiling the story, what I can tell you now is that the winner supervised the entire process of making his script a reality, and the delightfully funny finished product is a testament to that individual’s talent and vision.

A Need for Millennial Perspectives

"I found winning the competition both exciting and scary. After all, it happened only a month after I decided to try a career in film, and I was unsure of my abilities. Will I make a fool of myself? Will the idea work? How can I assume a role of a leader when my knowledge of film is so inferior compared to the others?"

The objective of the RAD Awards Young Filmmakers Competition was two-fold. First, we wanted to put on a genuinely good show at the RADs and demonstrate an innovative, crowd-sourced approach to creative projects. Second, we wanted the theme of “Finding Greatness” as communicated in our applicants’ proposals to apply as much to the applicants themselves as to their work.

Throughout the process, I’ve been amazed at the excellence, professionalism, and creativity of the applicants we’ve had the pleasure of meeting. Millennials have so much to offer businesses, particularly from the standpoint of employer branding, and I can’t stress enough how essential tapping into their talents is to job growth and industry success worldwide.

As a special bonus, I’m thrilled to offer all of the attendees at the RADS a complimentary consultation with the young filmmakers we’ve discovered. We know you’ll be astounded by their insights. You can book yours here.

A Place for Millennials at the RADs

"Whenever I step on a set in the future, I will be much more confident and knowledgable. And that counts for a lot!"

The RADs are a celebration of creative, inspiring work that helps the public access, understand, and appreciate the professional world. We hope our competition epitomises the values of the RADs and represents the perfect intersection of millennial talent and the real-world opportunities for recruitment and employer branding through multimedia initiatives.

We’re incredibly excited on behalf of the winner and the entire millennial generation to screen this short film in front of 1,100 professionals in the employer communications industry.

If you’d like to set up a free-of-charge, no-strings-attached creative session with our victor or any of the equally talented runners-up, we’d be delighted to connect you with them.