Made it Ma! Top of the world…

Movie buffs will know that that quote comes from James Cagney in White Heat (Spoiler Alert – moments later he blows up the gas container he’s stood on, killing himself. Bruce Willis was dead from the beginning of The Sixth Sense and Tyler Durden is just Ed Norton’s split personality in Fight Club) but we’re not here just to ruin films with somewhat unexpected endings. No, we’re here to tell you about our work.

You see, if the BBC are to be believed – and more often than not they are – then Samsung just became the world’s biggest supplier of smartphones. Quite the achievement in a crowded and competitive marketplace I’m sure you’ll agree. But why, I hear you ask, are we bragging about the achievements of an electronics giant? Well, firstly because reflected glory is better than no glory at all, but mainly because of the major role we’ve (possibly) played in establishing Samsung as top dogs.

A big part of the reason Samsung smartphones might sell so well is that they’ve probably established an amazing reputation for clear, easy to follow and beautifully written and filmed ‘How To…’ videos that make using your phone so much simpler. It’s fair to presume that maybe at least half the people choosing a smart phone might factor in the relative quality of online video based instructional snippets before coming to their decision and so, as producers of these vital sales and support tools, it’s only fair that we bask in our share of this headline grabbing glory.

We don’t do it for the glory of course, we do it to help.

And for the money.