Courtesy of NPR: Researchers used a clip from the David Lynch film Rabbits to make volunteers uneasy. (YouTube) Have you read about this super weird study conducted by National Public Radio (NPR)? You probably haven’t. But you should. It’s an insightful look into how even a short video can have a measurable impact on an audience’s...
We waited with baited breath to see the results of this year’s Televisual Corporate Top 50 and were absolutely delighted at the unveiling of the results. Well-timed for celebration, we opened the magazine on a Friday afternoon to find that we’d risen 6 places in the rankings from 18th last year to 12th this year....
We worked with the agency ‘Frameworks’ to create a 3D animation as part of Toshiba’s latest integrated campaign ‘Together Commerce’. Together commerce is a new acquisition for Toshiba, so the video was to educate all audiences of customers and staff, potential customer and candidates. The animation was one of the more ambitious that we’ve undertaken...
Samsung took over Radio City Music Hall for the global launch of its new Galaxy S4 phone last night. The house was packed with eager media mavens, seasoned industry types, and savvy geeks eager for the Next Big Thing. Their enthusiasm and curiosity was palpable as they crowded the demo tables to get a hands-on...
As part of a website refresh, the charity Breakthrough Breast Cancer has made a bid to shift content focus away from text content and into video; more specifically – animation. In partnership with Casual Films, the charity will look to replace much of the text content on its ‘About Us’ section of the Breakthrough site...
The Casual Films team in NY were invited by Toshiba and The Frameworks to document the debut of Toshiba’s big, new initiative at New York’s very own “Retail’s BIG Show 2013″ hosted by the National Retail Federation. With over 500 exhibitors and 27,000 guests, this was a great way for Toshiba to introduce to the...