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BAB Showreel
British American Business
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British American Business
British American Business provide their members – who include the world’s leading multinationals and middle-market companies – with practical business expansion opportunities by delivering high-caliber networking and marketing platforms, top-quality business intelligence, and regulatory advice and influence.
They were looking for a way to communicate this is a punchy 3 minute animation for use on their website and at conferences and trade shows.
We needed to decide whether we were going to approach this using animation or video. British American business did have some existing video footage and photography, but we assessed this and decided that the brief would be better served by animation.
Using motion typography, we were able to communicate a lot of detailed information about the services that BAB offer while keeping it visually interesting and on brand.
This project has only just been released and so it is too early to give conclusive results.
"It’s very fitting that this film was made by a small company who we’ve helped to become successful in the USA, and hopefully not only the film, but the story of Casual Films, will help to inspire other companies to make that leap with the help of British American Business."
Paul Brown, Director of Events and Marketing
