Jaguar Land Rover – Paint

Exciting New Careers

Jaguar Land Rover

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Employer Communications

Recruitment

To create a film to showcase the exciting career options available at Jaguar Land Rover.

It had to be a studio shoot featuring artist Ian Cook who had previously worked on JLR campaigns, using remote control cars to paint cityscapes.

Agency: TMP Worldwide

The challenge was to make a potentially messy process look cool and exciting.

We opted to shoot the cars against a bank of low level lights to create a night-time, filmic atmosphere.

We we shot over 2 days and ensured that we had plenty of props and time to develop ideas.

This project has only just been released and so it is too early to give conclusive results.

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