PRP – Retrofit for the Future

PRP Architects

PRP Architects

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Consumer Communications

Promotional Film

PRP Architects is one of the world’s largest multidisciplinary practices specialising in the residential, specialist housing, mixed use, commercial, retail, healthcare, hotel, education and leisure sectors.

They run a scheme called Retrofit For The Future which modernises old houses to increase efficiency and reduce energy bills. They were looking for a film to promote this scheme.

To get across the concepts of the Retrofit For The Future scheme, we decided on the use of simple character animation. These friendly characters made a potentially complicated and confusing process very clear. The film explicitly promots the benefits of the scheme, without being sales focussed.

This project has only just been released and so it is too early to give conclusive results.

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