Thames Valley Police – Roles

What Do You Want To Be?

Thames Valley Police

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Employer Communications

Recruitment

To attract new police recruits by demonstrating the diversity of exciting and important job roles within Thames Valley Police. It also aims to position TVP as a progressive and innovative organisation; a place where people from all walks of life would want to work.

Agency: Tribal Resourcing / TMP Worldwide

The original concept of two children acting out a police chase with real life footage edited in was conceived by the creatives from Tribal.

We then took that and developed it through a number of consultations and preproduction meetings into a detailed shotlist. Using this and the number of locations we had scouted, we produced a schedule running over four days and five locations.

Postproduction was where the magic was added. The audio is a mix of location and library sound. The edit and sound design play a key role in the overall effect of the finished film.

Applications to Thames Valley Police increased by 34%

Won 2 RAD Awards including Best Work Overall and 4 IVCAs for creativity

Noticeable increase in awareness across new applicants

"A very strong and brilliantly crafted piece of work, outstanding execution delivering a result that is quite simply spine tingling."

- RAD Award Judges 2011

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