We worked with The Frameworks agency on this 3D animation as part of Toshiba's integrated campaign 'Together Commerce'. Together Commerce is a new acquisition for Toshiba. The video was to educate all audiences: active and potential customers, staff and job candidates. The animation was one of our more ambitious for several reasons. For instance, we needed to hypothesise what retail will look like in the future. Toshiba enjoyed the outcome. Based on its success in Japan, they are looking to translate the video for other markets.