WIMBLEDON APP COMMERCIAL

THE ALL ENGLAND LAWN TENNIS CLUB

The All England Lawn Tennis Club needed a 30 second commercial spot to promote the use of their apps and website during the 2014 championships. Tapping in to the existing wealth of photography the club has, we decided to use parallax animation to add a new dimension to still photographs. This innovative approach along with intricate sound design and a dynamic music arrangement resulted in a highly effective piece which was shown on ESPN and racked up thousands of hits on YouTube. Produced in partnership with The Frameworks.