Casual Films | B2B Video Production Company, since 2006

Odds are, whoever else you’re talking to will make you a video that will do nothing for your business. Ask them how they know it will work.

77% of 1,700 B2B ads scored one star out of five. One star means the ad is expected to add almost nothing to your business over time. System1 ad testing for LinkedIn’s B2B Institute, 2021

7x more subscribers per view for earned views than for views that look paid for. Our audit of 1,600+ company YouTube channels

Read the research

Free to read, no form.

Casual Films at a glance

Who we are

A B2B video production company, making films since 2006.

Who we serve

Marketing, brand and talent teams at global companies.

What we make

Live-action, animated and AI films.

What it costs

Most films US$15,000 to US$75,000. Price yours

$116Msales pipeline influenced for Glean

+59%applications per role for HSBC

5.0on Clutch, from 62 client reviews

19,785films since 2006, and counting

Brief us

Why our clients choose us

Our clients tell us that we’re their global creative team. That no matter where, we operate like the best internal hire they could hope for.

Storypulse™, our audience-led behavioural-science methodology, engineers attention, memory and emotion into every film, and measures the result. Audiences watch, remember and act.

About Storypulse™

“Stakeholders repeatedly return and request to work with Casual over other vendor options thanks to the ease of process, compelling deliverables and measurable ROI through engagement.”

Senior Global Video Producer, financial services firm (10,001+ employees)

Outcome-led case studies

GoDaddy

Brand awareness · Explain & promote

About 500% more output80 stories a year, up from 1534% engagement rate

GoDaddy wanted real entrepreneurs to show how it helps small businesses grow. We built a customer-led documentary series and a repeatable model. That meant more than 100 short films, each following a real entrepreneur, all to one standard across markets.

Each story came with about four to six deliverables, for every channel GoDaddy runs.

Source: GoDaddy's Program Manager, on Clutch, January 2021.

“These videos are getting a lot of positive chatter.”

Program Manager, GoDaddy

HSBC

Attract · Recruit

+59% applications per role16.9M impressions2 Golds, Lens Awards 2026

To recruit engineers, HSBC cast its own principal engineers as the heroes of an action thriller: one hero film and six character films, shot in the UK, Hong Kong, China and India.

The result above is the whole campaign’s: seven films, paid media and a landing page together.

Glean

Sales · Customer stories

$116M sales pipeline influenced2x industry click-through rate32 million impressions

A series of customer films for Glean, the Work AI platform, with its customers TIME and Booking.com. Each film shows a clear change in how a team works, from then to now.

It won two Silvers and a Bronze at the Telly Awards.

See all our work

Our results speak for themselves

“…videos produced by Casual Films significantly outperformed others.”

Average social engagement of video content for a global bank. Source: content audit by Moving Image.

Casual

0

Others

0

How it works

Most suppliers turn up for the brief and the shoot, then disappear. We handle it all, from strategy to distribution, and keep improving it as we go.

01 Strategy

02 Creative

03 Production, anywhere

04 Distribution

05 Measure & optimise

Traditional supplier

Casual

Storypulse™ reads your channels, rivals and audience, so the brief is built on data.

A written treatment sets out the idea, the story and the look. Nothing is shot until you're happy.

In-house teams in eight offices in seven countries, and trusted local crews everywhere else.

We set the titles, tags and metadata, then post each film to the right people and channels.

We track each film against your KPIs and keep improving it until it works. That’s the Casual Guarantee.

Traditional supplier Casual: continuous loop

01 Strategy

Storypulse™ reads your channels, rivals and audience, so the brief is built on data.

02 Creative

A written treatment sets out the idea, the story and the look. Nothing is shot until you're happy.

03 Production, anywhere

In-house teams in eight offices in seven countries, and trusted local crews everywhere else.

04 Distribution

We set the titles, tags and metadata, then post each film to the right people and channels.

05 Measure & optimise

We track each film against your KPIs and keep improving it until it works. That’s the Casual Guarantee.

“This was the most seamless video production process I’ve ever participated in, and I’ve done this a lot. They were so organized and had clear deadlines… always on time, until the end, when they actually finished ahead of schedule.”

DeDe Cordell, Communications Manager, Yuba Water Agency

Whatever you need, chances are we’ve done it before

Since 2006 we’ve made 19,785 films and counting, with versions for social and every platform they run on. Today that’s 700 to 1,000 projects a year.

See all work →

AI video production

New tools. Timeless craft.

AI is an incredible tool, but it has to be used well. We make our AI films with every bit of the same ingenuity, creativity and storytelling that goes into our live-action films.

Get the benefits of generative AI, with the power of experienced human filmmaking.

We make AI films for you, make them with your team, or set your team up to make them.

See our AI films →

Questions buyers ask

If what you’re looking for isn’t here, we can help. Reach out to info@casualfilms.com

What is Casual Films?

Casual Films is a B2B video production company. Since 2006 we have made live-action, animated and AI films for global companies such as Google, HSBC and Hilton, from eight offices in seven countries. Each film is planned around the action it has to drive, and measured against it after launch.

How much does a film cost?

Animated films
US$15,000 to $27,000

Live-action films
US$15,000 to $75,000

Most films fall within these bands. We scope each one against the value of the action it has to drive, and you can price your own in our cost calculator. For a year of films, programmes start at US$10,000 a month.

How long does a film take?

It depends on the film and the date you need it by. For Prudential, we made 13 films across Africa and Asia in six weeks, for a fixed investor-day date, and delivered them ahead of schedule.

Where do you film?

Anywhere. Our in-house teams work from eight offices in seven countries: London, New York, San Francisco, Singapore, Hong Kong, Sydney, Barcelona and Amsterdam. Trusted local crews join when the shoot is somewhere else, and if you can’t attend, you can watch over an HD remote dial-in.

How does Storypulse work?

Storypulse is our audience-led method. It maps your channels, rivals and audience, and reads the films you already have against what works. It works out who the buyer is, what they believe, what blocks them and what will convince them. That becomes the brief, the story and the cut.

How will we know it worked?

We agree the measure up front, then track what each film does against it. We can also run immersion testing to show how it lands. If it isn’t doing its job, we keep working until it does: that’s the Casual Guarantee.