Get more for your budget, with human stories driven by data.
New research · October 2026
Company channels that earn their views win 7x more subscribers per view. Yet 72% of public companies’ YouTube views are paid for.
From our audit of 1,600+ company YouTube channels. Three papers on what makes B2B film work, free to read with no form to fill in.
Smaller teams. Tighter budgets. And pressure to prove what works. It's tough out there.
We get more out of every film: better content, more versions, for more platforms, from the same shoot.
And you get the proof to back it: why it will work before you spend, and what it did after. So that's one less thing to worry about.
“Casual have revolutionised the way we make video”
GoDaddy
Trusted by the largest brands to deliver
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The challenge
more hours of content uploaded to YouTube in a year than produced by every TV network and streaming service combined.
yearly growth in the time people spend with media over the past decade. It has hardly changed.
Source: McKinsey & Company, “The attention equation”, June 2025
Your content is now judged against Netflix. The filter is automated: platform AI decides what your audience sees, and it rewards authority and credibility. Generic content isn’t just ignored anymore. It’s cut before anyone sees it.
Why our clients choose us
Our clients tell us that we’re their global creative team. That no matter where, we operate like the best internal hire they could hope for.
Storypulse™, our audience-led behavioural-science methodology, engineers attention, memory and emotion into every film, and measures the result. Audiences watch, remember and act.
20 years making films for the world’s largest brands. Clear, credible, impossible to skip, landing when it matters most.
Eight offices in seven countries. In-house teams who know the audience, one team that picks up the phone, with price and delivery guaranteed.
“Stakeholders repeatedly return and request to work with Casual over other vendor options thanks to the ease of process, compelling deliverables and measurable ROI through engagement.”
Senior Global Video Producer, financial services firm (10,001+ employees)
Outcome-led case studies
Brand awareness · Explain & promote
GoDaddy wanted real entrepreneurs, not claims, to show how it helps small businesses grow. We built a customer-led documentary series and a repeatable model: more than 100 short films, each following a real entrepreneur, all to one standard across markets.
“We’re getting a 34% engagement rate on these videos and a lot of positive chatter.”
Jillian Johnson, Program Manager, GoDaddy
Attract · Recruit
Employer-brand films celebrating the Employee Resource Groups, putting real people at the centre and creating buzz inside and outside the business.
“Casual Films are great storytellers who bring a wide range of technical and creative expertise to bring stories to life.”
Dawn Hollingworth, Global Head of Employer Branding, Rolls-Royce
Sales · Brand at board level
13 films across Africa and Asia, one narrative, six weeks, a fixed investor-day date, all delivered ahead of schedule for one investor day.
“The fact that our share price closed at £15.13, up over 10 pence on the day, is a direct result of the rich content and the high-quality production.”
Pip Beasley, Chief of CEO Operations & Corporate Affairs, Prudential Corporation Asia
Our results speak for themselves
“…videos produced by Casual Films significantly outperformed others.”
Average social engagement of video content for a global bank. Source: independent MovingImage.tv content audit.
Most suppliers turn up for the brief and the shoot, then disappear. We handle it all, from strategy to distribution, and keep improving it as we go.
Storypulse™ maps your channels, rivals and audience, and reads the films you already have against what works. You see your content opportunity gap, and data to enhance your brief from the outset.
You get a written treatment: the idea, the story, the look and feel, and the reason behind each choice. Nothing goes into production until you're happy.
Our in-house teams work from eight offices in seven countries, and trusted local crews join when the shoot is somewhere else. Every project runs on Smart Casual, our proprietary production system.
We set the titles, tags and metadata so each film gets found, then post it to the right people on the right channels.
We track what each film does against your KPIs, or run immersion testing to see how it lands, and optimise as we go. If it isn’t doing its job, we keep working until it does: that’s the Casual Guarantee.
Storypulse™ maps your channels, rivals and audience, and reads the films you already have against what works. You see your content opportunity gap, and data to enhance your brief from the outset.
You get a written treatment: the idea, the story, the look and feel, and the reason behind each choice. Nothing goes into production until you're happy.
Our in-house teams work from eight offices in seven countries, and trusted local crews join when the shoot is somewhere else. Every project runs on Smart Casual, our proprietary production system.
We set the titles, tags and metadata so each film gets found, then post it to the right people on the right channels.
We track what each film does against your KPIs, or run immersion testing to see how it lands, and optimise as we go. If it isn’t doing its job, we keep working until it does: that’s the Casual Guarantee.
“This was the most seamless video production process I’ve ever participated in, and I’ve done this a lot. They were so organized and had clear deadlines… always on time, until the end, when they actually finished ahead of schedule.”
DeDe Cordell, Communications Manager, Yuba Water Agency
The Casual Guarantee
“We knew we could rely on them.”
Ben Bush, Partner & Head of Strategy, The Frameworks
We successfully deliver between 600 and 1,000 projects per year. Each includes large numbers of reversions for social and multi-platform distribution. Our record this year was 248 deliverables on one project.
ARIEL, AI video
AI changes how we create. It doesn't change what makes great storytelling.
Most AI video looks like a machine made it. Yours won’t. With ARIEL, AI is treated like any other tool in the kit: it earns its place in your film or it stays out, with 20 years of craft behind every decision. AI gets you there faster and takes you further, and we hold every frame to the same bar as anything with our name on it.
FAQs
If what you’re looking for isn’t here, we can help. Reach out to info@casualfilms.com
Neuroscience helps us understand how viewers actually process, store and act on what they watch — so we can design every frame to land, not just look good.
People are notoriously poor at explaining what moved them. Self-reporting measures opinion; we measure the unconscious responses that genuinely drive attention, memory and action.
By grounding creative decisions in how the brain responds, we make the moments that matter more memorable — and cut the ones that don’t earn their place.
A creative video looks great. A neurologically effective one is built, tested and refined to change what your audience thinks, feels and does.
Tell us what you need video to do for you. We’ll show you how.
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