Video production · London

Corporate video production in London

Internal communications, recruitment and brand films, for clients including GSK, HSBC, Rolls-Royce and Vodafone.

We make films for organisations whose employees, customers and future hires are spread across the UK, Europe and beyond. Our London team made GSK's World's Healthiest Workplace films and HSBC's East to West, a Silver winner at the 2026 Cannes Corporate Media & TV Awards.

Our London studio is at 31-34 Alfred Place, WC1E 7DP. Oliver Atkinson, Managing Director, EMEA, leads the team, with Arthur Briggs and Emily Lay as Executive Producers.

Our London team in numbers

  • No. 1

    UK brand production company in the Moving Image Corporate Top 50 in 2023, 2024 and 2025, as voted by our peers

  • 92%

    of the films our London team made in 2025 were for clients who'd worked with us before

  • 70%

    video completion in the UK for HSBC's East to West films, against a 40% benchmark

  • 19,785

    films since 2006, and counting, from eight offices in seven countries

01Our work

Selected work.

Rolls-Royce Employer brand
Raleigh Array
Vodafone Belonging

Case study · GSK

World's Healthiest Workplace

GSK built its new London headquarters with one goal: to be the healthiest workplace in the world. We made the films that show why it matters.

  • ClientGSK
  • Filmed atGSK's headquarters in central London
  • AudienceGSK employees, future hires and other employers
  • DeliveredA hero film, a 30-second cut, a square version and a cut-down
  • Year2025

The challenge

Most GSK staff didn't know how far the company had gone to build a healthy workplace. GSK wanted them to know, and wanted other companies to see why spaces like this matter.

The idea

Don't show off the building. Show what it says about GSK: a company willing to put its money where its mouth is on health.

What we did

We spoke at length with the people inside GSK and outside it who made the building, and toured it from first idea to finished space. Then we built a story where every speaker adds something new.

3,000
GSK people work in the building
155,000
square feet of workspace in central London
10
world-leading health innovations built in

Figures describe the building, which was named Innovation Project of the Year at the BCO London Awards.

Case study · HSBC

East to West: Banking Without Barriers

Three people, three cities, one truth about financial independence. HSBC asked us to show what accessible banking means to the customers who rely on it.

  • ClientHSBC
  • FilmsThree customer films and a global hero film
  • Filmed inThe UK, Hong Kong and Dubai
  • VersionsEnglish and Traditional Chinese subtitles, plus an audio-described version
  • Year2026
  • AwardSilver, Cannes Corporate Media & TV Awards (Dolphins) 2026

The challenge

HSBC wanted to show it leads on digital accessibility, and that accessible design gives disabled and neurodivergent customers real financial independence. It had to work in very different markets without turning disability into a token gesture.

The idea

Let customers tell it in their own words. Priyanca, a creative professional in the UK, Tracy, a deaf opera performer in Hong Kong, and Yahye, a visually impaired author in the UAE, each got their own film, woven into one global hero film.

What we did

We filmed each person on location, with a look built around their world. Accessibility was built in from the first frame, with subtitles in every market and a full audio-described version.

9.8M
paid-media impressions by 31 May
70%
video completion in the UK, against a 40% benchmark
7.3%
Instagram click-through in the UK, against a 1% benchmark

During the campaign, HSBC was named the only global bank on Forbes' 2026 Accessibility 200 list.

Your team in London

The people who make your film

Our senior team runs every London project from Alfred Place, with producers, editors and crews across Europe behind them.

Oliver Atkinson

Oliver Atkinson

Managing Director, EMEA

London

Olly runs Casual across Europe, the Middle East and Africa, and leads our narrative strategy: the behavioural science behind Storypulse.

Enquiries from the UK and Europe come to Olly, and get a reply within two working hours.

Arthur Briggs

Arthur Briggs

Executive Producer

London

Arthur looks after our work for GSK and HSBC, and brought us the World's Healthiest Workplace project at GSK's new London headquarters.

arthur.briggs@casualfilms.com
Emily Lay

Emily Lay

Executive Producer

London

Emily runs projects for our UK and European clients, from the first call to the final cut.

emily.lay@casualfilms.com
31-34 Alfred Place, London WC1E 7DP

The studio

Our studio on Alfred Place

Our London studio is on Alfred Place, a few minutes' walk from Goodge Street and Tottenham Court Road. Producers, editors and filmmakers work here in-house, so the plan, the shoot and the edit stay with one team.

Come in for a planning session, or we'll come to you.

31-34 Alfred Place, London WC1E 7DP
Get directions

How a London project runs

One producer, from the first call.

Every project starts with the job the film has to do and the people who will watch it. Storypulse™, our audience-led method, maps your channels, rivals and audience before we write a word. Most films take about eight weeks from brief to finished film.

Brief

Tell us what the film has to do. Olly or a named colleague replies within two working hours.

Treatment

Your stakeholders agree the idea, the story and the look in one written treatment, before anything is filmed.

Shoot

We film in London, across the UK or abroad. For Standard Chartered, we filmed 103 employees in five cities.

Edit and versions

One producer manages review of each cut, then we deliver the versions each channel needs.

More films

More work for employers, banks and healthcare.

Employer brand, colleague stories and internal films are what London clients brief us for most. Each one links to the full story.

HSBC: Principal Engineers HSBC · Employer brand Principal Engineers Colleague films for tech hiring: 16.9M impressions and tech applications up 59%. See the case study → GSK: Cynthia's Story GSK · Colleague story Cynthia's Story A colleague's trip home to Puerto Rico, shot fast and edited in two weeks. Shortlisted at the RAD Awards 2025. See the case study → Prosus: Brand Manifesto Prosus · Employer brand Brand Manifesto A brand manifesto made with Prosus's own people, blended with AI-generated shots to go further than one shoot allowed. See the full story → FrieslandCampina: Diversity, Equality & Inclusion FrieslandCampina · Internal, multi-country Diversity, Equality & Inclusion An inclusion film told by colleagues, then ambassador films in the Netherlands, Nigeria and Malaysia in about six weeks. See the full story → Reckitt: Are You Listening? Reckitt · Campaign film Are You Listening? An award-winning film made from plastic, about plastic. See the case study → NBA: Hoop Cities NBA · Documentary series Hoop Cities An eight-part series on Europe's basketball cities that became the NBA's lead content series globally, with 35 million+ views. See the case study →
04What buyers in London ask

Questions about working with us in London.

Most live-action films we make sell for US$15,000 to US$75,000, and most animated films for US$15,000 to US$27,000. We scope each film against the value of the action it has to drive.

For a quick estimate, try our cost calculator, or read how much a video costs.

Yes. Our UK and European clients include GSK, HSBC, Rolls-Royce, Vodafone and BMW.

Our London team made HSBC's East to West, Silver at the 2026 Cannes Corporate Media & TV Awards. See more in our case studies.

Across London, the UK and Europe, in client offices, studios and on location.

We also film all over the world. So far we’ve filmed in 396 cities across 67 countries and territories. See international video production and our offices.

Your stakeholders approve a written treatment before anything is filmed. After that, one producer manages review of each cut, so feedback comes in one place.

Two rounds as standard. Within reason, we keep going until the film meets the brief.

Usually about two months from brief to finished film, and often faster if it's urgent or we already know your brand. Large stakeholder groups are the most common cause of delay.

We agree how to measure success before we start, and track it after launch. If the film doesn't meet those measures, we keep working on it. We call this the Casual Guarantee.

Within two working hours. The reply comes from Oliver Atkinson, or from a named colleague when Oliver is travelling or on leave. Brief us.

Rather talk it through? Book a call with the managing director who looks after London.

Europe, Middle East and AfricaOliver AtkinsonManaging Director, EMEABook a call

Brief our London team

London has heard every pitch. Let’s make a film it remembers.

Brief us

Brief our London team

London has heard every pitch. Let’s make a film it remembers.

Brief us 5.0 on Clutch from 62 reviews
Oliver Atkinson

Rather talk it through?

Oliver Atkinson

Managing Director, EMEA

I'll get back to you within two working hours.

Book a call