
Nick Francis
Founder and CEO
San Francisco
Nick founded Casual in 2006 and runs the company from San Francisco. Nick wrote The New Fire (2019), on the power and value of film as a business asset.
Video production · San Francisco
Your product is hard to explain. Your category is crowded. Your board wants to see pipeline. We can help you with that.
We make films for technology companies, planned around the buyer: who they are, what blocks them and what will convince them. Our customer-story series for Glean influenced US$116M of sales pipeline.
Our San Francisco studio is at Suite 201, 459 Fulton Street. Nick Francis, our founder and CEO, is based here, and Lydia Chan, our Global Managing Director, runs the studio.
Our work for technology companies, in numbers
US$116M
of sales pipeline influenced by our customer-story series for Glean
Silver
for Science and Technology at the 2026 Telly Awards, for Intuitive's A New Day
5.0
on Clutch, from 62 reviews
Read the reviews →19,785
films since 2006, and counting, from eight offices in seven countries
Case study · Glean
Glean's buyers had heard every AI promise. So we let Glean's customers show what changed, from then to now.
Work AI is a crowded category, and every vendor says it will change how teams work. Glean needed proof that buyers would believe.
Let customers tell it. Each film shows one clear change in how a team works, before Glean and after, in their own words.
Case study · Intuitive
For Intuitive, the Sunnyvale company behind the da Vinci surgical robot, we told the story of AdventHealth's move to round-the-clock access to robotic surgery.
A hospital system changing how it gives patients access to robotic surgery, told by the people who made it happen.
Hospital buyers trust other hospitals. A customer story lets AdventHealth's teams make the case for the da Vinci system in their own words.
More films
Product launches, customer proof, thought leadership and tech hiring. Each one links to the full story.
GoDaddy · Customer stories
Icons of Our Tribe: San Francisco
Nine Bay Area small businesses, filmed on their home turf.
See the case study →
HSBC · Employer brand
Principal Engineers
Colleague films for tech hiring: 16.9M impressions and tech applications up 59%.
See the case study →
Your team in San Francisco
Our senior team looks after every San Francisco project, with producers, editors and crews across the US behind them.

Founder and CEO
San Francisco
Nick founded Casual in 2006 and runs the company from San Francisco. Nick wrote The New Fire (2019), on the power and value of film as a business asset.

Global Managing Director
New York
Lydia is our Global Managing Director, based in New York, and runs our New York and San Francisco studios.
Enquiries from the US come to Lydia, and get a reply within two working hours.
The studio
Our San Francisco studio is at 459 Fulton Street, near City Hall. We film in client offices, studios and on location throughout the Bay Area, California and the western United States, and arrange all the permits a shoot needs.
Come in for a planning session, or we'll come to you.
How a San Francisco project runs
Every project starts with the buyer. Storypulse™, our audience-led method, decodes who the buyer is, what blocks them and what will convince them, before we write a word. Most films take about eight weeks from brief to finished film.
Tell us what the film has to do. Lydia or a named colleague replies within two working hours.
You approve a written treatment before anything is filmed, so product, sales and leadership agree the story up front.
We film across the Bay Area and the western US. If you can't be on set, watch over an HD remote dial-in.
Two rounds of changes are standard. Then we cut the versions each channel needs, and track what each film does against your KPIs.
Most live-action films sell for US$15,000 to US$75,000, and most animated films for US$15,000 to US$27,000.
For a quick estimate, try our cost calculator, or read how much a video costs.
Usually about eight weeks, and often faster once we know your brand. Two rounds of changes are standard.
Throughout the Bay Area, California and the western United States, in client offices, studios and on location.
We also film all over the world. So far we’ve filmed in 396 cities across 67 countries and territories. See international video production and our offices.
If you can’t be there, you can watch over an HD remote dial-in.
Yes. We arrange all the permits a shoot needs.
Ask to see films made for companies like yours, ask who will run your project day to day, and read their reviews. We’re rated 5.0 on Clutch, from 62 reviews.
You can start with our case studies.
Yes. Our employer-brand film for HSBC, Principal Engineers, won Gold for Best Innovation and Silver for Best Employer Brand Video at the Lens Awards.
See recruitment films, internal communications and our awards.
We track what each film does against your KPIs. If it isn’t doing its job, we keep working until it does. That’s the Casual Guarantee.
Within two working hours. The reply comes from Lydia Chan, or a named colleague when Lydia is travelling or on leave. Brief us.
Rather talk it through? Book a call with the managing director who looks after San Francisco.
Brief our San Francisco studio
Brief our San Francisco studio

Rather talk it through?
Lydia Chan
Global Managing Director
I'll get back to you within two working hours.
Book a call →